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US creator list · Updated Oct 2026

Top Micro Beauty & Skincare Influencers in the US

The best micro beauty & skincare influencers for brand partnerships, covering skincare, makeup and cosmetics. Every creator is US-based and has 10k to 100k followers, ranked by average engagement per post.

  • US-based creators only
  • 10k to 100k followers
  • Ranked by average engagement

In this list

12,118

US beauty & skincare creators

10k to 50k followers10,056
50k to 100k followers2,062
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Follower size

Showing the top 10 of 12,118 · Sorted by average engagements

Vanessa

@nessa.h.lopez · United States

Followers99.6kAvg. engagements23.4kEngagement rate23.5%
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Aleks Babak Smith

@alekshealsinstyle · United States

Followers99.7kAvg. engagements3.8kEngagement rate3.8%
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Asal Torabi

@asal_st · United States

Followers99.5kAvg. engagements3.6kEngagement rate3.6%
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Dani

@danielaagarcess · United States

Followers99.6kAvg. engagements3.1kEngagement rate3.1%
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Tatiana D Rodionova

@tatianadrodionova · United States

Followers99.7kAvg. engagements3.1kEngagement rate3.1%
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Linnea

@linnea.turner · United States

Followers50.0kAvg. engagements2.7kEngagement rate5.5%
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Tori Heavens

@toriheavens · United States

Followers50.0kAvg. engagements2.7kEngagement rate5.3%
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Kenzie Carter

@thekenziecarter · United States

Followers99.4kAvg. engagements2.5kEngagement rate2.5%
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Princess Uche

@princesssuche · United States

Followers49.7kAvg. engagements2.0kEngagement rate4.1%
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Destiny Davis

@therealdestinymichelle · United States

Followers99.6kAvg. engagements1.6kEngagement rate1.6%
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Choosing creators

10k to 50k vs. 50k to 100k: which should you choose?

10k to 50k followers

Best for volume and trust

Smaller beauty & skincare creators tend to have the closest communities and the highest engagement. Work with lots of them at once for product seeding, UGC and reviews.

50k to 100k followers

Best for reach per post

Larger micro creators reach more people with every post and tend to produce more polished content. A good fit for launches, paid partnerships and whitelisted ads.

Our method

How we build our creator lists

Every list comes from one search in Endlss, run with the same rules across every category.

US-based

Creators based in the United States, so every partner can ship and sell in your market.

10k to 100k followers

A strict micro band. No celebrities, and nobody over 100k.

Ranked by engagement

Brand and business accounts are removed, then creators are ranked by average engagement per post.

Refreshed regularly

We rerun the search on a schedule and show when each list was last updated.

FAQ

Beauty & skincare influencer questions, answered

Who are the top micro beauty & skincare influencers in the US?

The creators at the top of this list have the highest average engagement per post of the US beauty & skincare creators we found with 10k to 100k followers. We refresh the list regularly, so the order changes as creators grow.

How do you choose the creators on this list?

We search Endlss for US-based Instagram creators who mention beauty in their bio and have 10k to 100k followers, remove brand and business accounts, then rank everyone by average engagement per post.

What's the difference between a micro and a macro influencer?

Micro influencers usually have 10k to 100k followers, and macro influencers have 100k to 1M. Micro creators tend to have closer, more engaged audiences and cost less to work with, so brands can partner with more of them at once.

How much do micro beauty & skincare influencers charge?

Rates depend on audience size, engagement and what you ask for. Many micro creators will post in exchange for free product or a commission on the sales they drive, which keeps your costs tied to results. Endlss runs gifting, commissions and paid offers from one place.

How do I contact the beauty & skincare creators on this list?

Create a free Endlss account to see the full list, save creators to your favorites and invite them to your program. Endlss handles outreach, gifting, tracking and payouts in one place.

Find creators like these in Endlss

Run the same search with your own filters, invite creators to your program and pay them on results. Start free, or book a demo to see it with your products.